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Digital Ad Specs

ver. 2024

Digital Advertising specifications for Snapchat, Spotify, and TikTok.

last updated January 2024

Snapchat

Helpful article.

Single Image or Video Ad requirements

File type: .mp4, .mov, .jpg, or .png
Aspect ratio: 9:16
Resolution: 1080px x 1920px
Length: 3-180 seconds
Attachments: Website, app, long form video or AR Lens

Brand, headline, and calls-to-action

Brand: Up to 25 characters with spaces
Headline: Up to 34 characters with spaces
Calls-to-action: Select the CTA text. Snapchat applies the visual and places the CTA on the ad

TikTok

Helpful article.

TikTok Video Ad Specs

Aspect ratio: 9:16, 1:1, or 16:9. Vertical videos with a 9:16 ratio perform best.
Minimum resolution: 540 x 960 px or 640 x 640 px. Videos with a resolution of 720 px perform best.
File types: mp4, .mov, .mpeg, .3gp, or .avi
Duration: 5-60 seconds. TikTok recommends 21-34 seconds for top performance.
Max file size: 500 MB
Profile image: square image less than 50 KB
App name or brand name: 4-40 characters (app) or 2-20 characters (brand)
Ad description: 1-100 characters, no emojis

UPDATE 1/8/24
Aspect ratio: 9:16, 1:1, or 16:9 (9:16 looks the best!)
Minimum resolution: 540x960px, 640x640px, or 960x540px.
Video file type: .mp4, .mov, .mpeg, .3gp, or .avi
Video length: 5 to 60 seconds (TikTok recommends 9 to 15 seconds for best results)
Video file size: 500MB maximum

Spark ad specs

Aspect ratio: Any
Minimum resolution: Any
Duration: Any
Max file size: Any
Account mentions and emojis allowed
Display name and text come from the original organic post

UPDATE 1/8/24
Ad Creative
Organic videos from any TikTok account.

Ad Specs and Caption

    • No restrictions on Video Ratio/Video Resolution/File Type/Video Duration/Bitrate/File Size.
    • Ad captions can be left blank.
    • Account tagging, Emoji, and hashtags are allowed in Spark Ads’ captions.
    • The ad Display Name and Text will reflect the chosen organic post and cannot be edited during the ad creation process on TikTok Ads Manager.
    • If the organic post has been banned, it will be rejected in Ads Manager as well. The advertiser will need to reach out to the post owner. The post owner will have to contact the TikTok Support team about the rejected post.
    • MAX 10 minutes videos can be sparked.
    • An organic video needs to be un-authorized as a Spark Ad before it can be deleted from the organic account.

Note: Each TikTok Ads Manager account can support a maximum of 10,000 Spark Ads.

Spotify

The list of Spotify Specs is quite large, it can be found here: https://ads.spotify.com/en-US/ad-experiences/video-takeover-ad-specs/

As to the question about 300×250 Banners, in that link, Spotify states you can upload 300×250 Programmatic ads.

This is what they state on that link:

Programmatic

Image Dimensions: 300×250
Max File Size: 500 MB
File Type: JPG
3rd Party Tracking: N/A
Additional Requirements:

    • Must provide clickthrough URL (only one clickthrough URL can be used)
    • URLs should direct to https destinations only.
    • Creative may include call-to-action.